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This quote is still very true (author unknown);
“Homes that hang around unsold for several months become stigmatised. House-hunters seldom fail to notice when a house has been for sale for lengthy periods and will seize on an opportunity to make a silly (low) offer, on the off-chance the vendors will be depressed or desperate and might just accept it. This unhappy experience for vendors can be avoided by biting the bullet in the beginning and spending the necessary money on marketing to maximise their chances of an early sale at an acceptable price.”
How much you are going to invest will depend on your personal circumstances.
“But”, you say,”I am going to pay commission?”. That’s right. This goes towards the company’s marketing that has built reputation to encourage buyers, building and maintaining websites, and access to an extensive database of potential buyers. It also pays for the work and resources we put in to show your property to buyers.
In the same way as solicitors bill for time and expenses, or mechanics charge for time and parts, our commission is for the hours of work in marketing, open homes, negotiations and post acceptance duties.
When you pay for advertising, it is your contribution towards selling your asset. Our responsibility is keeping the marketing machine running to attract more buyers to your property than any other company. You are therefore in control over spending, and you avoid the possibility of the consultant putting pressure on you to accept the first, perhaps mediocre, offer so that they don’t incur more advertising expenses.
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